Fast Food Restaurants also known as Quick Serve Restaurants (QSR) have learned that digital signage is the most efficient medium for effective advertising, specially the restaurants with multiple sites, now restaurant managers are looking into digital menu boards for the first time.
Digital menu boards are the most cheapest solutions available to get the promotional word out about your meal deals. Especially with the new government bill that states that the products nutritional value must be available, before an order is placed.
Managers of restaurants are also waking up to the fact that a digital menu board solution can give an excellent return on investment (ROI), with massive cost savings made in marketing, savings on inventory as well as employee training. An additional benefit is the rise in sales due to in store offers and day parting.
Day-parting is when you target consumers at particular times of the day, for example at breakfast time, lunch and dinner, there would be a different promotion for the drinks on offer during these three time slots.
Dynamic advertising using digital menu boards can also increase customer loyalty whilst decreasing the perceived wait time, also called time warping.
Time – warping is when customers are entertained whilst they are waiting for something such as a flight at an airport, or in line for a table in a bar. They then feel they have not waited the actual time they have due to them seeing the daily specials and being entertained.
Some of the above points are why cafes are turning to digital menu boards, irrelevant of business size. One excellent example is a part of a well known food brand including KFC, who plan on adding calorific information to their menu boards in its company owned cafes, as well as encouraging franchise owners to do the same.
