More than 10 billion dollars spent on fast food kids advertising for many years in fashion. Most of these ads are for foods and beverages rich in fat, sugar, calories, salt and low in nutrients. It is not so much the ad itself as much as it is the tactic used to lure our children want their product. The most obvious place for the media, television advertising. Marketing gurus know how the children in the head, and how their most desired response. They know that children can influence their parents when it comes to food shopping.
On an average child views more than 40,000 advertising one year most of which are for candy, cereal, toys and fast food restaurants. Fast food advertising to children is not just limited to fast food restaurants. If it’s fast and it’s been eating fast food. Its fair to say that fast food advertising is big business. Besides attempting to restrict children from watching television is a huge task, especially because many children have TV in their rooms. The methods used for advertising in the standard for advertising. Companies spend money on their product noticed by what their target audience. In other words, you would find it difficult to an ad in 60 minutes to Cocoa Krispies are just like you would find it difficult to an ad on Nickelodeon Channel for TDWaterhouse find.
Devious Tactics
Children today have more spending power, they are consumers of tomorrow, and because their parents do not affect the acquisition opens up a whole new audience for marketers. Children are much more confident than before, and they are not afraid to speak up when they want something. Advertisers call this Pester Power. I call it whining. In other words, children are not afraid to kick and scream for their parents to buy something. Fast food advertising to children is all around Pester Power and marketers rely on children nag their parents instead of the market directly to parents. They know that marketing to children, will increase network performance. Pester Power Down marketers break into 2 categories. Persistence and interest nag nag. Nagging persistence is begging repeatedly. Importance nagging, on the other hand, is what trust marketers. It is about providing for their children and the guilt that comes with not enough available to their children. There are many tactics used in fast food advertising to children as toys included in meals and monopoly game pieces. Fast food companies will argue that this is a pleasant visit to the shop for parents to give, but to actually entice children to require fast food.
Internet and Viral Marketing
Fast food advertising to children is not confined to television. Internet, which is more cost effective and viral marketing has also become advertising sites. Internet marketers know how children use the Internet and how popular sites like MySpace and Facebook are. They also know that children love to click links. If it says click here – they do. Many sites offer free ringtones and music downloads. To order a free e-mail address is required, and therefore cross-promotional begin to fast food advertising to children via e-mail marketing.
We can not stop fast food advertising to children, but we can control television viewing. Less time on television as a family can reduce it difficult for fast food and a more nutritious and healthy family.
