Role Of Social-Media Marketing In Search-Engine-Optimization!
Since we have entered into the digital world, the electronic advertising has gained a magnificent attention of the businesses. Now people don’t want to waste their precious time in wandering into the market streets and shops to get the required product or services rather they sit in front of the computer screen and with few clicks, they get their requirement done within no time.
A single word in a search-engine, explores a variety of websites where we can select over a core interest and can reach easily to our requirements. It is higly observed that, only sites on the first or the second search-engine page can get the luck to be viewed by the searchers and in a result can make some revenue by the end.
Now, the problem is raised that, "how to get on the first page of the search-engines"?
Here comes the roll of Social-Media marketing. Yes, they have come up with certain strategies and techniques to over-come the problem of business owners. They use techniques like text link building, banner advertising, contextual linking and many others used in SEO to optimize the site for the search engines.
Google.com is a search engine that crawls the websites with a peculiar algorithm and rank them according to their contents, back links, layout and some other factors. Alexa, can be reduced in a similar way that is also counted as a major factor involved in website’s values. So, the social media has played a significant roll in promoting websites and providing businesses with a better ROI.
Watch the video related to media advertising
November 23rd, 2009 at 8:00 am
Hi There,
Congratulations for thinking ahead before applying a quick fix to your apparent awareness problem. Many great products failed to be proitable because they are spending too much in the wrong media to reach their users.
A great advertising or marketing needs to start somewhere. The right place to start before even thinking what to say and where to say it is to look at your product proposition. People in the industry call it USP ( Unique Selling Proposition). Analyse your product. Identify who would want it and why they need to want it. Be honest and identify the killer reason to make people want. Do not fall into the common trap of "my product has everything better" as usually it is not the case.
Then analyse the "who" element and what makes the decision to buy. Sometimes it is not the end user that makes the purchase decision.
Now you have identify who wants it and why they need to want it you can safely select your media.
It is most important to indentify what is most cost effective instead which is the cheaper one. How cost effective is measured by numbers of people IN YOUR WHO list that reads or it reaches( you can get it from the media audit for printed media like newspaper or estimates rom the publisher), how much you pay for it (production cost and distribution cost)and how many will respond to the ad(your creativity in ensuring that more people in your list to respond) . Average out with various media.
For ATL advertising just look at the survey report.
Good luck on the strategy.
November 23rd, 2009 at 8:43 am
very funny…
December 10th, 2009 at 5:17 pm
Good post mate!! Keep ‘em flowing!